Beth McGlynn
Graphic Design and Visualisation
Major project
The Art of Advertising [Read more]
The Art of Adverting, Exhibition Catalogue
This Tate branded exhibition would be the first virtual show that looks at the connection between Art and Design.
The exhibition comprises of 20 works spanning 40 years from Pop and Conceptual art featuring advertising, comparing Art and Design side by side to see how the same subject is distinguished as art or design, giving the viewer an insight into the world of artists and designers from 1950 to-1980s.
The catalogue was produced using perfect binding through a third party print company, and laid out on InDesign (but mocked up on Photoshop).
Exhibition Catalogue: Inside Pages I
The Art of Advertising comprises a Virtual Exhibition, Printed Catalogue, Advertising Posters, and Merchandise.
This mockup was created using Adobe Photoshop & the catalogue itself was created with Adobe Indesign.
Exhibition Catalogue: Inside Pages II
The catalogue depicts the artworks in the Exhibition as well as provided information on Pop and Conceptual Art.
This mockup was created using Adobe Photoshop & the catalogue itself was created with Adobe Indesign.
Exhibition Advertising on the Tate Website
This Photoshop mockup displays how the Virtual Exhibition would appear if it were featured on the Tate's website.
The Virtual Exhibition
The Virtual Exhibition can be navigated by mouse or following the guided tour around the space. See the QR code below its access.
Tube Poster Advertising
Advertising Posters have been used to attract an audience to the Exhibition. Locations of the posters are in busy London areas such as the Tube as evidenced.
The Virtual Exhibition QR link
Follow the QR code to view the Virtual Exhibition, The Art of Advertising, on Artsteps, a website that is dedicated to creating digital exhibitions modelled in three-dimensional space.
Beth McGlynn
Beth is a branding designer with a fascination in art history, looking to bridge the gap between art and design.
Beth's research focuses on teaching designers and artists about the parallels between their disciplines through the imagining of a Tate branded exhibition. The MA course has allowed her to develop research and practice orientated around Pop and Conceptual art with reference to its links to advertising design. Beth's studies have enabled her to become a lecturer in Graphic Design, teaching Level 3 extended Diplomas, from which she will continue to develop her research, practicing branding and exhibition design as well as educating the next generation of designers.
Major project
The Art of Advertising
Awards
Beth has worked as a Freelance Designer and illustrator since 2018 where she has been commissioned for branding content, children's books, marketing materials, and printing creations.