'Keep Positive, Test Negative' COVID-19 Awareness Campaign for First-Year Students [Read more]
Keep Positive. Test Negative. (Digital & Print Public Health Campaign)
Some of the underlying problems that led to an increased transmission rate of COVID were the mixed messaging of announcements, spreading of fake news, and panic that surrounded how to respond, rather than poor COVID policies themselves. The images on this page present examples of how visual communication can help remedy these issues through short, simple imperatives, and targeting its tone of voice. The phrases and posters would be promoted using a combination of Out Of Home advertising and Social Media posts targeted at young adults, particularly university students, changing to reflect the fluctuations in likelihood of catching COVID. By rebranding COVID announcements using a distinctive fluorescent yellow against a dark and liquid-like background, the warning symptoms of increased temperatures and reminder of COVID's spread through fluids is subtly reinforced. Since this campaign's specific focus was modelled on Loughborough University's students, scanning the QR code displayed below will enable students to more seamlessly access the university's most recent COVID announcement. The videos at the bottom of page show motion graphics that extend a sense of unease yet control, through animating text over a liquid background.
The posters and Social Media mock-ups were produced using Adobe Photoshop & the motion graphics; Adobe After Effects.
James is a Graphic Designer wishing to deepen his skillset, whilst demonstrating expertise in typography, illustration & motion graphics.
James keenly observed the way students were responding to the public announcements regarding COVID and the general confusion brought on from unclear public communication. He decided that the role of the Graphic Designer had been overlooked, and that a campaign revolving around the needs of student audience would be best met using visual communication skills. In visualising the invisible, James has produced a series of campaign materials, including static and dynamic work. The result increases the awareness of the transmission of COVID through the discomforting textures of congealed fluids combined with bold, direct messaging. This has helped James secure a job as a Middleweight Graphic Designer.
'Keep Positive, Test Negative' COVID-19 Awareness Campaign for First-Year Students
2018: Best Portfolio Award, University Of Derby.
2017: Dean’s Award 2017, University of Derby.