Mumbai Meri Jaan - Graphic Design for Urban Spaces [Read more]
Mumbai Meri Jaan Visualisations & Mockups
Mumbai Meri Jaan translates to "Mumbai, My Life" and highlights the project's desire to reappraise the city life for those caught up in everyday monotonies and tourists too unfamiliar to realise the island's identity. Poorva's role was to combine branding with her architectural knowledge to create an installation and series of urban graphics that captured the essence of Mumbai. The installation sought to enable its visitors to get lost in waves of colour and culture, and would be built with printed graphics made of fabric that could roll with the coastal breeze, mimicking the sea's ripples. The logo, based off a bird's eye view of the installation, combines with a playful palette of colour to symbolise the excitement and joy that inhabits and surrounds the island. The text, on the other hand, manipulates devanagari scripts to form English letters, creating a font that can communicate to a global audience without sacrificing its referential link. The images on this page depict a variety of visualisations of the installation pavilion and urban graphics produced using Google SketchUp & traditional architectural modelling.
Pavillion Visualisation Close Up
Pavillion Visualisation At Distance
Mumbai Mockup I
Mumbai Mockup II
Handmade Scaled Architectural Model From Above
Handmade Scaled Architectural Model At Eye Level
Poorva comes from an architecture background and is now experimenting with how audiences relate to space using principles of Architecture & Graphic Design.
Mumbai Meri Jaan studies the way people perceive and interact with public spaces, and how this can be used to disseminate information about the geographic location through branding in order to highlight the Mumbai's identity. The amalgamation of graphic design and architecture forms the basis of form for the public installation; a pavilion that will enhance viewer's experience and help people connect to the place. The project has helped bridge Poorva's past in Architecture with her current interests in Graphic Design, developing her skillset within the domain of Environmental Graphic Design.
Mumbai Meri Jaan - Graphic Design for Urban Spaces