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Thursday's Troubles Tea Packaging

Friday's Frolic Tea Packaging

Saturday's Serene Tea Packaging

Sunday's Silence Tea Packaging

Qianyu Liu

Qianyu combines different perspectives, moods and tea flavours to influence tea packaging, encouraging young Chinese adults to drink tea.

China’s ancient tea drinking culture has left a legacy of the country being the world's largest producer of tea. Yet surprisingly, it does not have the highest tea consumption per capita, leaving speculation as to whether its domestic tea consumer base has space to grow. This project aims to repackage this iconic element of China’s identity as a timeless remedy to the stresses of urban living and white-collar jobs.

Major project

Weekly Tea Bags Design